Pause for thought

Yesterday's report from The Bureau of Insensitive Journalism should make us all stop and think. Apparently,

1. bloggers, tweeters, faceauthors and other social media junkies tend to believe that everyone who matters is also active in the social network
2. in fact, only .1% of the western population have been sucked into the Borg, which is to all intents and purposes a fanatical cult
3. everyone else is quietly shunning them
4. every tweet or post reduces your chances of succeeding at your next job interview by .057%: every comment by .029%
5. it is too early to say whether these effects diminish over prolonged abstinence (though only 7 people have ever been successfully extracted from the Borg)

Got to go now: links to sources later.